Top nostalgic EV two-wheeler brands that are working towards GenZ
The electric vehicle (EV) industry has undergone remarkable advancements in recent years, both in India and across the globe, with a strong emphasis on eco-friendly transportation solutions. As our planet grapples with the challenges of climate change and the escalating prices of traditional fuels, the demand for EVs has skyrocketed, particularly among the younger generations, including the trendsetting Gen Z.
Gen Z is highly inclined towards a blend of sustainability and style. They desire products that not only align with their values but also reflect their aesthetics. EV brands that successfully incorporate sustainability with engaging design elements resonate deeply with this generation, fostering a sense of affinity.
TVS Motor Company has long been a recognised player in the two-wheeler market, and its foray into the EV segment replicates its legacy in the automobile segment. With the introduction of the TVS iQube electric scooter, the brand has successfully blended nostalgia with avant-garde technology.
The iQube delivers GenZ riders with classic design elements and advanced features like Bluetooth connectivity and smart navigation. Boasting a top speed of 78 km/h and a range of up to 145 km on a single charge, the TVS iQube caters to the urban mobility requirements of GenZ while lowering carbon emissions.
LML transformed the 2W riding experience with its iconic scooters in the '90s, and has made a phenomenal comeback, foraying into the EV segment. The upcoming LML Star electric scooter has rendered immense anticipation among GenZ riders.
Powered by a 4kWh Li-ion removable battery, the LML Star promises a spectacular range and features a slew of contemporary amenities such as a 7-inch TFT display, Bluetooth connectivity, and a Tyre Pressure Monitoring System.
LML's nostalgic charm, coupled with its devotion to sustainable transportation, appeals to GenZ's passion for both style and safety responsibility.
Bajaj Auto, a household name in the Indian two-wheeler market, has welcomed the EV revolution with the unveiling of the Bajaj Chetak electric scooter. Sporting a vintage-inspired design, the electric Chetak resembles the iconic Bajaj scooters of the 90s and seizes GenZ's imagination.
Besides its retro charm, the Bajaj Chetak delivers modern features like a fully digital, touchscreen instrument cluster and smartphone connectivity. With a range of up to 90 km on a single charge, the Chetak aligns with the day-to-day commuting needs of GenZ consumers, furnishing an eco-friendly alternative to conventional scooters.